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The overarching objective of executive education at the Fulbright School is to strengthen and accelerate the pace of economic change in Vietnam, at
all levels. In response to the critical need for training tailored to leaders in government and business, these programs incorporate
policy-oriented research on topics of primary importance, combining consulting with advanced teaching methods and extensive attendee
participation. Programs are taught by multidisciplinary teams composed of leading Vietnamese and foreign scholars and public and private sector
executives. Kennedy School of Government faculty actively participate in Fulbright School executive education at every stage in the program
development and delivery process.
Marketing Places: New Development Strategies for the Mekong Delta
Can Tho, May 4-6, 2005
The course will begin by discussing with local government officials the kind of theoretical framework useful for marketing policies and strategies. A very brief introduction of general marketing concepts and techniques will be provided as background. The applications of techniques and concepts to marketing places will also be introduced. The course will then discuss successes and failures of marketing by various places in Vietnam and elsewhere. These attempts have been marked by various levels of awareness and sophistication. Some successful places started with disadvantages that forced them to seek new approaches to outshine the competition. The well-known example of Binh Duong transformed itself within a decade by developing partnerships between the public and private sectors. This created a good reputation that led to even greater investment inflows over time.
Other places failed to adopt a new approach. This decision was caused by particular factors, not just a lack of knowledge. The willingness to adopt a new approach may be lessened if the local government chooses to follow more traditional strategies, such as limiting competition and relying on central government projects as a substitute rather than as a complement to private investment. The ability to innovate at the provincial level may also be hurt if there is not internal political solidarity. In many places, it is not only the government but also the public itself and even private firms that have to change their attitudes. Change requires leadership, consensus building, and a clear model.
The Economic Foundations
and Public Policy Implications of Legal Rules
Ho Chi Minh City, January 2-15, 2005
The Fulbright Economics Teaching Program will host an intensive two-week short-course from 2-15 January 2005 in Ho Chi Minh City, with renowned scholars from Europe, Asia and the United States, entitled The Economic Foundations and Public Policy Implications of Legal Rules. Using a curriculum which combines cutting-edge international research in law and economics with sophisticated analysis of the Vietnamese economy, the short-course will give Vietnamese policymakers, legal instructors, and government officials a sound understanding of how consistent, transparent, and properly designed legal rules are essential elements of Vietnam’s continued economic development.
Toward A Sustainable Growth Strategy: Vietnam Confronts Its Policy Options
Ha Noi, December 15-18, 2004
This is a four-day course held in Hà Nội from December 15 to 18, 2004. The course provides participants with a frank, balanced, and constructive perspective on Vietnam’s current policy challenges as well as analysis of the ways
in which different policy choices may influence its future development. Accomplishing this objective requires course instructors to possess credibility and experience. Knowledge alone is not sufficient.
Knowledge and skills must be explained clearly, without jargon, and credibly by someone willing to answer questions and engage in discussion with officials who often know much more of the complex background than the instructors,
if not as much of the theory or cross national experience. In other words, this course informs and engages the participants as much as to train. The goal is to ensure that participants complete the training course more informed, more thoughtful, and more aware of what their choices mean.
Marketing Places: New Development Strategies for Northern Provinces (Vietnamese only)
Ha Noi, November 22-28, 2004
In November 2004 the Fulbright School delivered its first provincial training course off-campus, in Hanoi under the auspices of the Asian Development Bank Institute's
Japan Fund for Public Policy Training. The program was developed out of a major research project sponsored by the United Nations Development Programme and the
Central Institute of Economic Management.
Seminars on Legal Institutions for Economic Development
Ho Chi Minh City, January 8-11, 2003
Building on the dialogue begun in 2002, in 2003 program efforts are focusing on developing a framework for cooperation.
From January 8-11, 2003 the Fulbright School organized the visit to Vietnam of a delegation from Columbia Law School, Stanford Law School, and
the National University of Singapore at the invitation of the Ministry of Justice.
The activities were articulated around two complementary axes: research and exchange of ideas, and seminars to share recent scholarly developments
in the study of legal systems for economic development.
Executive Education Program in Trade Policy
Ho Chi Minh City, April 7-11, 2003
In this program, Vietnamese policy makers and managers gain a sound understanding of the institutional environment for international trade, both at the global, regional and
national levels. By helping participants to connect theoretical assumptions about the determinants and effects of international trade with the
institutional solutions that have been chosen at different times, the program equips decision-makers with the tools they need to analyze trade
policy in the broader framework of political economy, as well as challenges to reform in developing countries.
Legal Institutions for Economic Development
Ho Chi Minh City, January 4-14, 2002
In January 2002, FETP partnered with Columbia Law School and the National University of Singapore and collaborated with the Ho Chi Minh City Law
School to teach a ten-day Executive Program on "Legal Institutions for Economic Development" in Ho Chi Minh City.
Training for Provincial-Level Decision Makers
Provinces differ. Executive education for provincial-level decision makers cannot take a “one size fits all” approach but must respond to the
specific set of issues facing a given locality. The Fulbright School’s provincial executive education initiative, to be launched in the fall of
2004, begins with this basic but essential observation. FETP begins each provincial executive education engagement with a period of intensive
research into the target province or region to identify the major issues and challenges it faces. Faculty develop cases based on this data, incorporating
studies of how other regions have responded to similar issues. In addition to province-specific analysis, these courses seek to provide participants
with an array of analytical skills to help them become more effective policymakers, including the basics of project appraisal and public finance.
At the end of a course it is hoped that participants will be able to look at their province in a different light and to formulate the growth strategies
most appropriate for it.
These programs are tentatively planned to be offered several times between October 2004 and October 2005. Please check the FETP website for
information regarding locations and criteria for attendance.
Custom Programs
The Kennedy School of Government and the Fulbright School work with donors and government agencies to develop customized executive education
programs.
These intensive, short-term and highly tailored courses are unusual in several respects. The programs are designed for ambitious, motivated
higher-level officials and decision makers working in economic policy-related fields who lack the time to attend lengthy regular programs.
Teaching is done by Kennedy School faculty in conjunction with Fulbright School instructors and other leading experts in different relevant
disciplines. The insights and experience of the faculty are integrated with up-to-date research into current economic problems in Vietnam. Each course
incorporates case studies and a model of learning that places a premium on dynamic classroom interaction. These specialized programs provide
participants with a better understanding of global economic issues and equip them with tools to solve problems facing Vietnam.
Contact FETP to arrange a meeting to discuss how this approach to executive education may further the needs and objectives of your
organization or project. FETP requires six months to design, research, and
prepare the course materials for a custom program.
Executive Education Program in Economics
Da Nang, January 10-17, 2002
This program seeks to identify bottlenecks caused by current policies and alert a wider group of national and provincial levels of such issues. By alerting government officials at
different levels of critical problems national discussions can be better informed and more focused. Topics range from general economic management to
financial structure, environmental management, public health, and Internet policy. The growing tendency towards greater regional experimentation also
creates a need for a better informed layer of decision-makers in several key areas.
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