|
English |
Author |
|
Building
Strong Brands (The Free Press) |
David
Aaker |
|
Marketing
Management in the 21st Century (Prentice Hall). |
Noel
Capon and James M. Hulbert |
|
Basic
Marketing |
Philip
Kotler |
|
The
Competitive Advantage of Nations (The Free Press). |
Michael
Porter |
|
The Marketing
of Nations (The Free Press) |
Philip
Kotler |
|
Marketing
Asian Places (John Wiley and Son - Asia) |
Philip
Kotler |
|
Plowing the
Sea (Harvard Business School) |
Michael
Fairbank and Stace Linsay |
|
Scotland the
Brand (Polygon Press) |
David
McCrone |
