1. Singapore Airlines

2. The Promise of Functional Foods / Vietnamese Coffee

3. Living Case: World Cup 2002

4. Water Park, Industrial Park, IT Park and the "me too" strategy.

My Place - are we growing the way we want?

5. Living Case: Domestic & Export Beverage Markets

Video Case: City of Irvine (viewed in class)

Assignment:

1. Marketing Audit for Place Managers (Administered in class)

2. Search for place marketing on the Internet.

3. Who is your target market? (Why?) What is the position of your place? (Why?)

4. Correcting a place's bad or suboptimal image.