Guest Lectures and Seminars

• FETP Visitors     • FETP Events

Identifying the current image of a locality

Presented by:

Mr. Huỳnh Bửu Sơn, Public Affairs Adviser
 

Pepsico Vietnam

Date:

May 28, 2003 at FETP

 

While we may possess a sophisticated understanding of our home regions, how can we ensure that outsiders can acquire similar knowledge? One major task in marketing places is identifying the current image of a locality in the eyes of investors, desirable residents, tourists, and product buyers.

On Friday, May 30 2003, participants in the Fulbright School’s Marketing Places course listened to a guest lecture by Mr. Huynh Buu Son. Mr. Son has been involved in investment projects in different provinces of Vietnam under the investor’s role. He presented the cases of Can Tho and Binh Duong provinces where investors have been able to gauge the business environment through the real experiences of other investors. The Marketing Places class discussed with Mr. Son ways to identify important factors that contribute to the attractiveness of a province in the eyes of investors.

 

 

Click to download large-size image in zip format (358.7 KB)

LG030528A.JPG - 358.7 KB

Click to download large-size image in zip format (539.3 KB)

LG030528B.JPG - 539.3 KB

Click to download large-size image in zip format (541.5 KB)

LG030528C.JPG - 541.5 KB