• Introduction

• Objectives

• Methodology

• Schedule

• Readings

• Participants

• Instructors

• Vietnamese

Class Schedule

Day   1 | 2 | 3

Day One

Wednesday, May 4, 2005

Morning:

7h30-8h30: Breakfast and group discussion

8h30-10h00: Overview of Marketing Places

10h00-10h15: Tea break

10h15-11h45: The brand equity of a place

Noon:

11h45-14h00: Lunch and group discussion

Afternoon:

14h00-15h30: Marketing research

15h30-15h45: Tea break

15h45-17h15: Case discussion: Tourism in Cambodia

Day Two

Thursday, May 5, 2005

Morning:

7h30-8h30: Breakfast and group discussion

8h30-10h00: The concept of a place in marketing point of view

10h00-10h15: Tea break

10h15-11h45: SWOT analysis for the Mekong Delta

Noon:

11h45-14h00: Lunch and group discussion

Afternoon:

14h00-15h30: Inverstment environment in Viet Nam

15h30-15h45: Tea break

15h45-17h15: 1. Case Discussion: Columbia flower    2. The Stan Shi Model

Day Three

Friday, May 6, 2005

Morning:

7h30-8h30: Breakfast and group discussion

8h30-10h00: Toward the Eastern Sea Development Strategy for Ho Chi Minh City

10h00-10h15: Tea break

10h15-11h45: Marketing strategy for the Saigon South Urban Area

Noon:

11h45-14h00: Lunch and group discussion

Afternoon:

14h00-15h30: The competitiveness of the Mekong Delta

15h30-15h45: Tea break

15h45-17h15: Discussion: Special policies for the Mekong Delta