Readings Noel Capon & James M. Hulbert, Marketing Management in the 21st Century - Chapter 1: Introduction to Marketing Management, Prentice Hall Noel Capon & James M. Hulbert, Marketing Management in the 21st Century - Chapter 4: Customers, Prentice Hall Noel Capon & James M. Hulbert, Marketing Management in the 21st Century - Chapter 5: Competitors and complementers, Prentice Hall Theodore Levitt, Marketing Success through Differentiation - of Anything Theodore Levitt, Maketing Myopia, Fulbright Economics Teaching Program Anholt Simon, Brand New Justice: The Upside of Global Branding - Chapter 1: Why Brands Counts, Butterworth-Heinemann Anholt Simon, Brand New Justice: The Upside of Global Branding - Chapter 2: What Brands Do For Your Countries, Butterworth-Heinemann Porter Michael, The Competitive Advantage of Nations - Chapter 3: Determinants of national competitive advantage, The Free Press Michael Fairbanks & S. Lindsay, Plowing the Sea: Nurturing the Hidden Sources of Growth in the Developing World - Chapter 3: Know your relative competitive position, Harvard Business School Michael Fairbanks & S. Lindsay, Plowing the Sea: Nurturing the Hidden Sources of Growth in the Developing World - Introduction: The Cautionary Tale of Columbian Flowers, Harvard Business School Phan Chánh Dưỡng, How To Improve The Investment Environment In The Mekong Delta: Some Implications From Tân Thuận Export Processing Zone  Phan Chánh Dưỡng, Some Thoughts About Regional Development Planning Nguyễn Đình Cung, Phạm Anh Tuấn, Bùi Văn, David Dapice, History or Policy: Why Don't Northern Provinces Grow Faster? Kotler, Philip, et al., Marketing Asian Places - Chapter 1 to Chapter 13, The Free Press | 
